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Sabelt to Open Factory Store at Oro Station Motor Circuit

FOR IMMEDIATE RELEASE


Oro-Medonte, Ontario - Oro Station is excited to announce a new partnership with Sabelt. As part of this partnership, Sabelt will be opening a factory store within Oro Station's automotive campus.

Oro Station Motor Circuit is a state-of-the-art motorsports facility, with a focus on driver development, testing, and events. In addition to an FIA Grade 3 racing circuit, the property includes 500,000 square feet of industrial space dedicated to automotive innovation and technology companies. Sabelt's new factory store will be a key addition to the campus, providing racers and automotive enthusiasts with direct access to the brand's high-quality products.


Sabelt is a 51-year-old Italian company that specializes in producing safety equipment for several industries, including military, aviation, aerospace, exceptional transport, OEM automotive, and motorsports to name a few. Many motorsport enthusiasts will readily recognize the brand from the highest echelons of racing, as Sabelt supplies 8 of 10 Formula 1 teams. They also have deep partnerships with several major automotive manufacturers, including the likes of Ferrari, McLaren, Alpine, Abarth, Alfa Romeo, Jaguar, Maserati and Aston Martin. The Sabelt factory store will be a unique experience at Oro Station, showcasing the entire line of Sabelt motorsport products in one location and offering bespoke tailoring and fitment on-site.


"We're thrilled to be partnering with Oro Station Motor Circuit," said Erik Krammer, Managing Partner of Sabelt Americas. "This is an incredible opportunity for us to connect with the Canadian motorsports community and showcase our products in a truly world-class facility.”


The Sabelt factory store will offer a wide range of motorsports equipment, including racing suits, helmets, gloves, shoes, and more. Customers will be able to browse and purchase products in-store, and the Sabelt team will be on hand to provide expert advice and assistance.

“Sabelt is a welcome addition to Oro Station," said Geoffrey Campbell, President of Oro Station Motor Circuit. "Their brand is synonymous with high-quality, performance-focused motorsports equipment. Often it is difficult to visualize from the pages of a brochure so having a factory store at the circuit will give customers the opportunity to experience and understand Sabelt’s innovative equipment in person.”


 

About Sabelt

Sabelt, founded in 1972 by Piero and Giorgio Marsiaj, specializes in the development and production of car seats for performance road cars, racing products for motor racing and seatbelts for aerospace. The quality of Sabelt products is the result of intense research and development, which allows it to reach the highest levels of performance and safety. Sabelt invests 8% of its resources annually in research and development and is the only company in its sector to have an internal dynamic test laboratory to perform ECE and FIA tests, aimed at verifying the strength and effectiveness of its products.


For more information about Sabelt please visit https://www.sabelt.com/motorsport/


About Oro Station

Oro Station is a new automotive innovation park under construction in Oro-Medonte, Ontario, Canada. Oro Station will be home to the future of automotive technology and education, while providing specialized services in motorsports, automotive restoration, and advanced engineering. The site will feature 500,000 square feet of industrial space dedicated to automotive research, engineering, education and development, including a 4.1km FIA Grade 3 motor circuit with dynamic driving areas. Oro Station will create connections between enthusiasts and experts alike and establish a vibrant community with an eye towards advancing the automotive industry in Canada.


For more information about Oro Station please visit orostation.ca


Media Contacts

Alexis DeRosa


Sabelt Canada


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