Oro Station Names LVRY as Official Apparel Partner, Plans Dedicated Retail Space at Ontario’s New Motorsport Destination
- Apr 28
- 3 min read
FOR IMMEDIATE RELEASE
Oro-Medonte, Ontario — April 28, 2026 — Oro Station is pleased to announce a partnership with LVRY (pronounced “livery”), a contemporary apparel and lifestyle brand rooted in motorsport, as an Official Apparel Partner of Oro Station. The multi-year agreement brings together two brands united by a shared commitment to performance, design, and automotive culture and will see LVRY establish a dedicated retail presence within Canada’s newest motorsport and automotive destination.
Founded in 2022, LVRY has quickly earned a reputation among drivers and enthusiasts for building high-quality motorsport products with a focus on fit, finish, and safety. The brand’s flagship DRVR racing suit, featuring next-generation stretch panels and a proprietary tailoring service for bespoke fit, has become a favourite among competitors across disciplines. Beyond the cockpit, LVRY’s collections span apparel, footwear, and accessories designed for sport, street, and lifestyle contexts.
A centrepiece of the partnership is the planned LVRY shop-in-shop, a branded showroom and retail space within Oro Station, designed collaboratively to align with the venue’s brand identity. The concept mirrors the LVRY Lounge + Shop model already established at Utah Motorsports Campus, where LVRY operates a flagship retail and community space. The Oro Station location will bring that same blend of retail, culture, and driver community to the Canadian market.
Beyond retail, the two brands will collaborate on experiential programming, events, and activations that bring the LVRY and Oro Station communities together, creating touchpoints for enthusiasts, members, and visitors throughout the season.
“Oro Station represents exactly the kind of venue and community we want to be part of, a place where automotive culture, performance, and lifestyle intersect,” said Michael Shumway, CEO of LVRY. “As a brand designed by drivers, for drivers, bringing LVRY to Canada through a world-class facility like Oro Station is a natural next step. We’re excited to build something special together.”
“LVRY shares our philosophy that motorsport is as much about culture and community as it is about what happens on track,” said Geoffrey Campbell, Founder of Oro Station. “Their approach to design and quality matches the standard we’re setting across everything at Oro Station. Having a dedicated LVRY retail space on-site will give our members and visitors access to premium motorsport apparel and gear from day one.”
The partnership reflects Oro Station’s continued momentum as it prepares to open its circuit in 2027 with a growing roster of partners aligned with its vision for Canada’s premier automotive campus.
Product availability and further details on the LVRY shop-in-shop will be announced in the coming months. For updates, visit orostation.ca and lvry.co.
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About Oro Station
Oro Station is an automotive innovation park under construction in Oro-Medonte, Ontario, Canada. Oro Station will be home to the future of automotive technology and education, while providing specialized services in motorsports, automotive restoration, and advanced engineering. The site will feature 500,000 square feet of industrial space dedicated to automotive research, engineering, education and development, including a 4.1km FIA Grade 3 motor circuit with dynamic driving areas. Oro Station will create connections between enthusiasts and experts alike, and establish a vibrant community with an eye towards advancing the automotive industry in Canada.
For more information about Oro Station, please visit orostation.ca
About LVRY
LVRY is a contemporary apparel and lifestyle brand founded in 2022 that blends function, design, and cultural influence across performance-driven products and everyday wearable goods. With collections spanning apparel, footwear, safety equipment, and accessories for sport, street, and lifestyle contexts, LVRY is designed by drivers, for drivers. The brand operates its flagship LVRY Lounge + Shop at Utah Motorsports Campus and serves the global motorsport community online at lvry.co.
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